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2023-10-18
Press Release

"Firefighter's Catwalk" - SUPER ARMOR X Story Wear

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What sparks can SUPER ARMOR and the sustainable fashion brand STORY WEAR create? All this time, retired firefighting suit has only been ended up in landfills or to be incinerated, causing not only zero value but also potential environmental challenges.

 

However, through the long-standing collaboration with Story Wear, we've been recycling and upcycling (creative reuse) retired firefighting suit, turning them into stylish pieces of clothing or unique accessories, achieving zero waste and giving them new value.

 

Three outfits were displayed at the event. We never thought that special fire-resistant fabrics could become so fashionable. Beyond being just emotional, it's truly moving.

 

In September this year, the tragic fire at the Pingtung factory resulted in the loss of firefighters' lives, deeply saddening us. Therefore, 1% of the proceeds from the sale of "SUPER ARMOR x Story Wear" joint fashion accessories and clothing will be donated to the related Firefighter Workers' Rights Promotion Association to support frontline firefighters and pay our respects to them.

 

SUPER ARMOR have been consistent in the service from research and development, design, cleaning, and maintenance. Today, the reuse of retired firefighting suit is the final piece of the puzzle in the lifecycle of this suit, and we have gradually achieved it.

 

Implementing "sustainability" is not an easy task, and many challenges have been faced along the way. However, most people have continued to support us, and the encouragement of people has been the driving force that has sustained us to the end. 

Photo credits: Photographer Chen Youwei.

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